A good subtitle
The solar industry is expanding rapidly, but it faces both business and technology challenges.
Great stories have personality. Consider telling a great story that provides personality. Writing a story with personality for potential clients will assists with making a relationship connection. This shows up in small quirks like word choices or phrases. Write from your point of view, not from someone else's experience.
Great stories are for everyone even when only written for just one person. If you try to write with a wide general audience in mind, your story will ring false and be bland. No one will be interested. Write for one person. If it’s genuine for the one, it’s genuine for the rest.
A Section Subtitle
Write one or two paragraphs describing your product or services.
To be successful your content needs to be useful to your readers.
Start with the customer – find out what they want and give it to them.